Here at OrientDB, we’ve always known and been proud that many of our sales come from client or community referrals. Whenever a new client says they learned about us from user reviews or from a direct contact using OrientDB Community or Enterprise editions, we take it as reassurance that our focus on software development will help drive our sales. This is not a novel strategy but one that our CEO Luca Garulli has always believed in, as our main goal is to make innovative technologies more accessible to a wider market.
“Instead of investing huge resources in marketing and sales like our competitors are doing, we prefer to focus on the product and the community first. It’s not new, other companies like Atlassian® or slack® have proven that you can build a successful product without big investments on marketing campaigns.”
Luca Garulli, CEO @ OrientDB
That’s the reason our Community edition uses an Apache 2 license. We could restrict our open source version by not
making it available for commercial use, or as some of our competitors do, we could further restrict users by forcing them to make their applications open source in order to use OrientDB Community. From any users point of view, these are all deterrents when selecting what database to use, not only from a budgetary point of view, but simply because people generally don’t like to be forced down a path they didn’t initially contemplate.
Our strategy is working. Throughout 2016 we saw sustained growth in both OrientDB Community adoption as well as increased sales for our Enterprise, Support and Consulting services. OrientDB is not only one of the most popular graph databases in the world, this year we’ve proven that the Multi-Model database is here to stay as an innovative, affordable and powerful solution for small, medium and large enterprises.
All this brings me to our new referral program. As our community of developers grows and our client portfolio expands, the amount of referrals this year increased significantly.Obviously we also hope our initiative will help drive sales even further, but we thought it’s only be fair to extend our gratitude to all those who recommend OrientDB by giving them a portion of our sales revenue (up to 10% of a contract’s value for those who recommend 3 or more clients).
We also wanted to make this simple. To enter the program you must simply fill out a form with your referrals details and personal information. If the client you referred signs a contract with OrientDB within 90 days, one of our sales representatives will contact you so that we may process your bonus.
So if you’re using OrientDB and know of anyone looking for a powerful yet affordable NoSQL solution, take a look at our referral program.
Global Corporate Sales Director